Tips for Planning a Back-to-School Trackless Train Promotion

Each year, a large number of families in San Bernardino, Orange, Riverside and Los Angeles Counties prepare to send their children off to school. Of course they are not the only ones either. Based on U.S. Census Bureau reports, millions of parents spend more than $7 billion each year on school supplies nationwide. Now ask yourself, “Is my retail store ready to capitalize on this year’s back-to-school rush?” If the response is “no”, consider contacting The Mini Express. We offer trackless train rentals that are ideal for generating back-to-school foot traffic. With that said, here’s a smattering of trackless train promotion planning tips: Because our trackless trains are very popular, consider making your reservation online right now. At the time of booking, you’ll need to remit a modest $100 security deposit. In addition, you’ll be advised of our 14-day cancelation policy. We should also mention that we provide a qualified, professional trackless train conductor with each rental. The service is included in our prices. If your retail location’s property management firm requires proof of liability insurance for such events, don’t worry. We carry liability insurance and can provide you with proof of coverage. Just let us know whether or not you’ll need that proof well in advance of your back-to-school promotion. That way we can make sure that you are able to get it to the property manager’s designated representative on time. According to the National Retail Federation’s data, you may want to consider incorporating coupons and giveaways into your trackless train back-to-school promotion too. Such items are said to be favored among parents. Items that would make wonderful giveaways are trackless train themed book bags or totes, pencils, stickers and notebooks. Conducting an in-store drawing that requires participants to provide cell phone or social media information would be helpful too. You could use the information as part of a pre-holiday mobile/online promotion later in the year. Speaking of which, once you have your trackless train reservation secured, be sure to promote it online and through other means. Additional means to consider are the U.S.P.S’s Every Door Direct Mail Program and dropping off flyers at select locations (i.e. pediatricians’ offices and day care centers). As we mentioned earlier, those are just a few back-to-school promotion planning tips. To learn more about how trackless train rentals may help to improve your retail store’s foot traffic, contact us by phone (714-404-1894) or on Facebook. You may also want to check out more photos of our trackless trains in action on Pinterest and flickr. We have a history of operating our trackless trains in San Bernardino, Orange, Riverside and Los Angeles Counties.